Antonio Barba decided to open a small design studio in Naples suburb. His choice came from his big love for the emblem of a classy man: the shirt. The impeccable production, following the rules of the Neapolitan tailoring school, is appreciated among those who want wear tailor-made items, sewed like a second skin. Initially, his shirts were tailored for a select clientele only, chosen among the Neapolitan élite.
The brand of BARBA Napoli became known across Italy. The secret of its success is due to craftsmanship cut, the accuracy and the refinement of fabrics. Pretty soon, it moved to a wider dimension, never giving up on the skilled workers, that everyday carry out the delicate steps of a tailor-made shirt by hand: the armhole, the buttons, the buttonholes, the collar, the mouche and the cuffs.
The production speeded up, adding to the assortment the tailor-made ties - an accessory linked to the Neapolitan tailoring. The company develops a production system that combines the practical skills and mechanization. The craftsman know-how is studied in every detail and applied to a careful manufacturing process, where every tailor carries out his tasks in the garment construction.
BARBA Napoli moved to the new headquarter, set in Arzano. A 6000 square meters place, where dozen of craftsmen tailor the garments. The care of product becomes the distinguishing feature of BARBA Napoli brand and Mario and Raffaele, Antonio’s sons, set themselves a new objective: conquer the elegance lovers all over the world, counting on the history and culture of the Neapolitan tailoring tradition.
2004 – 2010
Over the years, we are working to develop an international brand, representing a real lifestyle. The supply gets rich with the production of jackets, coats, trousers, knitwear and a wide selection of Barba Napoli designer accessories. All these things are the expression of the authentic Made in Italy, a style and manufacturing fusion. This same principle inspired the creation of the woman collection.
Barba family proves to be open to new challenges and inaugurate the first BARBA Napoli showroom in Milan, in via del Gesù, set in the heart of the “Fashion Square”.
A new flagship store opened in via Bocca di Leone, Rome.
In the historical London street famous for the best English shirtmakers and tailors - Jermyn Street in the district of St James's - it's been opened the third BARBA Napoli boutique.
The BARBA Napoli garments are in the most prestigious boutiques of the world. The brand interprets the needs of the contemporary dressing by innovative and actual man/ woman collections, evoking the classic elegance with high-quality products and the contemporaneousness of fabrics. The business project is opening to the new generations, while staying true to the philosophy with which it was founded the company: to preserve the craftsmanship and Neapolitan taste with timeless appeal proposals.